Recruitment and Student Outreach
The goal of the recruitment team at the Global Campus is to increase enrollment in the high-quality online programs at the University of Arkansas. Global Campus recruiters travel across the state – and around the nation – to interact with prospective students, boosting the recruitment efforts already underway by the academic colleges and schools.
Slate, the Customer Management System
In July 2018 the UA activated the new customer management system, Slate. Both UGRD & GRAD Admissions offices built separate instances with GC to develop both instances of Slate. Students who inquire through the online forms, meet with recruiters at events, or who contact UA offices directly will become a part of a program specific email campaign delivered through Slate. The Recruitment team will work with you to produce written communication products delivered through the CRM to potential, current, and former students to meet the needs of the department.
Meeting Students Where They Are
Students connect to our office via several formats including phone, email, chat, and social media. Most program information is requested on the University of Arkansas ONLINE website program forms or recruiters answer prospective student questions at face-to-face events, such as conferences, workshops and career fairs. The team members share inquiries with the directors of online programs on campus. Our office collaborates to identify target populations and determine the best ways to reach those prospective students. The team schedules recruiting trips throughout the year to community colleges, businesses and other locations to connect with prospective students. We travel across the state – and around the nation – to meet prospective students, tell them about online programs at the U of A, and help them through the application process. Here's a look at our travel.
Enriching Campus Diversity and Inclusion https://www.uark.edu/strategic-plan
Online Student Liaison Office
The Global Campus now provides personal assistance for online students and prospective students from the time students contact the U of A until they collect their diplomas at graduation. The Online Student Liaison Office helps students navigate academic processes by providing personal assistance.
Connecting With Students
Student liaisons answer students’ questions and send notifications to help them stay on track throughout their college careers. Liaisons guide students through application and enrollment processes, send reminders about deadlines, and support them through graduation.
Sometimes a phone call is not enough. With permission from students, liaisons can access students’ computer screens with the Bomgar chat feature. This allows liaisons the opportunity to guide students through the process.
Helping Students Apply
Nurturing students through the enrollment process is essential to increasing enrollment and providing a positive experience for students. Liaisons track prospective students from the time they first show an interest and follow them through graduation, providing help when needed.
If student liaisons help, they connect students the correct U of A campus office that can help, whether that be an advisor’s office, the registrar’s office, or many others. Liaisons will personally each out to that office on the student’s behalf, when needed. Liaisons will follow up with students to be sure the issue was resolved.