Robin Craft

Robin Craft

Instructional Designer

479-575-6287
rcraft@uark.edu
GLBL 414

 

Education

  • Master of Education in Computer-based Instruction, 1994, University of Georgia
  • Bachelor of Arts in Anthropology, 1991, Arkansas State University

 

Working with...

  • All colleges, institutions, and business on customized training

 

About me, in my words

I have worked as a training consultant and instructional designer to business and industry for more than 30 years—even before “instructional designer” was a field of study or a job title, I was doing it. I began as a script writer in the non-broadcast video arena and very quickly began to receive requests from companies for assistance with training development.

 

The most important thing I have learned about workforce training is...

that thorough analysis of a problem, including motivational issues, is critical. Training related to performance problems may not be the answer, or the only answer. A good consultant seeks to identify and address all factors that impinge on workforce productivity. I believe this approach works in harmony with good educational design, and is integral to advocating for my clients and the workforce audience.

 

If I were not an instructional designer, I would probably...

be a political speech writer, organizer, or behind-the-scenes communicator—because I am impatient for change.